Projects

VIA ALLEY WESTFIELD

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Design for Via Alley’s second satellite concept. The design direction was to continue Via Alley’s strongly established store identity. As the retailer specialises in selling lifestyle accessories, the concept of “house” led to an extruded house form with pitched ceiling. … Continue reading

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GRANIPH WESTFIELD

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The second Sydney Graniph store design introduces the organic and intimate example found in the Harajuku, Tokyo flagship. Intricate joinery detailing, exposed copper work and artificial hanging plants create a lived in “library” atmosphere for the fashion store whilst a … Continue reading

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VIA ALLEY FLAGSHIP

Via Alley Crown_Website_1_Interior

Design for Via Alley’s new flagship boutique to facilitate the business and physical expansion of the retail brand.  A physical identity was created from a black and white colour scheme and use of raw materials that has filtered through Via … Continue reading

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VIA ALLEY TGV

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Design for Via Alley’s new concept of satellite stores which stock a “selection” of their products. The contained and extreme height of the corner site required an eye-catching and functional design. The strategy of a large window display was used … Continue reading

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ICARUS STORE

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A brand new store, a brand new identity. Icarus store specialises in selling North American urban menswear. The design was inspired by the lower east vibe of New York City. Exposed brick work, galvanised pipe and rough sawn plywood created … Continue reading

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