VIA ALLEY TGV

Design for Via Alley’s new concept of satellite stores which stock a “selection” of their products. The contained and extreme height of the corner site required an eye-catching and functional design. The strategy of a large window display was used to create open visibility to goods on display whist the tall ceiling height is accentuated with an arc form that sculpts and lightens the space. A series of false speaker cones provide a surreal and cost effective eye-catching ornament.

Shortlisted for IDEA09 awards – Best Retail