A brand new store, a brand new identity. Icarus store specialises in selling North American urban menswear. The design was inspired by the lower east vibe of New York City. Exposed brick work, galvanised pipe and rough sawn plywood created an urban appeal, while brassware and denim curtains add a refined flourish. A refined boutique space for a refined gentleman

Shortlisted for IDEA10 awards – Best Retail